Rebuild your LinkedIn profile

You will produce a complete LinkedIn profile aligned with your CV and target role.

Over the last three lessons you have drafted a headline, written an About section, picked result bullets for your roles, cleaned up your skills and sent recommendation requests. Some of it is probably live on your profile and some is still in a notes app. This exercise finishes the job and checks it from the outside, the way a recruiter or a contact would see it.

Give yourself about thirty minutes. Before you begin, check the notification setting from lesson 4.3, Be found by recruiters without telling your boss, so your edits do not go out to your network.

Step 1: Update every section

Work from the top of your profile down.

Headline: use the version you chose in lesson 4.1, Headline and About: say who you help and how, with at least one term from your market sheet.

About: first lines that say what you do, for whom, with what results, then a short paragraph of evidence and a closing line on what you are open to.

Experience: your last two roles with two or three result bullets each, strongest first. Older roles with at least one line.

Skills: the skills from your market sheet you can honestly claim, with the generic ones removed.

Photo: clear, recent and just you, as lesson 4.2, Experience, skills and recommendations, described.

Also check the smaller fields people skip. Your location should be correct, your current job should be marked as current, and your education should match your CV.

Step 2: Use the same results in a warmer voice

Your CV and your LinkedIn profile should tell the same story with the same facts. The difference is voice. A CV is formal and compressed. A profile can sound more like you talking.

Here is Arjun's CV bullet: "Designed a six-week revision programme for 35 lower-secondary students, later adopted by two other teachers in the department."

And the same result in his LinkedIn experience entry: "I designed a six-week revision programme for 35 lower-secondary students who were struggling with the syllabus. It worked well enough that two other teachers in my department now use it with their classes."

Same programme, same numbers, same outcome. The LinkedIn version uses "I", adds a little context and reads like a person. It does not inflate anything. If a recruiter compares the two, they find the same claim told two ways, which builds trust.

Step 3: Search for yourself

Now check whether the profile works in search. Log in and search LinkedIn for your target role title, the exact words a recruiter might use, such as "learning and development specialist Singapore". Filter to people.

You are unlikely to appear on the first page, especially in a crowded field, and that is not the test. Instead, look at the profiles that do appear. These are people like you, in the role you want. Compare their headlines and skills with yours. Do they use words you have missed? Do they lead with a skill you have but did not mention?

When Arjun did this, he noticed that several profiles in learning and development mentioned "e-learning" and named an authoring tool. He had built online lessons during home-based learning periods but had not thought of it as e-learning. He added it to his skills and to one experience bullet.

The point of the search is to see whether your profile now belongs in the same company as the people already doing the job. If yours would look out of place among them, adjust it.

Step 4: The one-minute read

Finally, ask a friend to look at your profile for one minute. Do not explain what you are aiming for. When the minute is up, ask them: what job do you think I am looking for?

This is the same idea as the thirty-second test for your CV in lesson 3.5, Rebuild your CV. Your profile is working if a stranger can name your target role, or something close to it, after one minute. If they name your current job instead, your headline and About section are still describing where you are rather than where you are going.

Wei Ling's friend read her profile and said, "Some kind of data or analyst job in logistics?" That was close enough. Arjun's first reader said, "Teacher who does training?" He moved "learning and development" to the start of his headline and rewrote the first line of his About section, and his second reader said "corporate trainer" straight away.

What done looks like

A finished profile has every section updated, uses the same results as your CV in a slightly warmer voice, includes at least one target-role term in the headline, and passes the one-minute read with someone who did not know your plan. The activity asks you to make the last updates and run that read with a friend.

Update every section, then ask a friend to read it for one minute and tell you what role you are after.

Course

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