You will be able to adapt one main piece into shorter formats for other channels without repeating it word for word.
Priya's blog post on tuition or practice at home took her 3.5 hours. It answered a real question, had a first-hand example, and passed her editing checklist. It got a few hundred readers in its first month and then sat on her website, while every week she struggled to write new short posts from nothing. The blog post already held a month of short content, and she had not thought to take it out.
Reuse works best when you start with something that has real depth: a blog post like the one from lesson 6.4, a recorded explanation, a long email, a talk you gave, or a detailed answer to a customer question. A substantial piece has several ideas in it, examples, a clear answer, and usually a few lines that stand out. A thin piece does not have enough in it to reuse.
This is one more reason to write fewer, better pieces, as lesson 9.2 suggested. One solid blog post a fortnight can feed most of the short content in between.
Read through your main piece and look for parts that can stand on their own. Four kinds are especially easy to use.
A hook for a social post. Your post probably has a line that names a situation the reader recognises, or a surprising point. "Understanding the method and getting it right are different skills" was one of Priya's headings, and it works as the first line of a social post, followed by two or three sentences from that section.
A tip for an email. Most posts have one practical step a reader can take. Priya's at-home check, asking the child to explain one test question out loud, became the main point of an email to parents who had enquired but not yet booked.
A question for a poll. Take a question your post answers and ask it to your audience before giving the answer. "When your child gets a question wrong, do you check the final answer or the working?" Polls get replies, and the replies are new voice-of-customer material.
A quote for an image. A short, strong line from the post, set as text on a simple image, with your name. "Same mistake, three questions in a row. The method was wrong, not the arithmetic." Keep it short enough to read in one glance on a phone.
Priya's one post gave her a social post built on the hook, an email built on the at-home check, a poll, an image with a quote, and a short video in which she explained the at-home check to camera, so one post had become five pieces.
Reusing does not mean pasting the same text everywhere. A paragraph that works in a blog post reads badly as a social caption, and a social caption reads oddly in an email.
Each channel has its own reader and its own format. A social feed is skimmed, so the hook has to come first and the text has to be short. An email is opened by people who already know you, so it can be more personal and a little longer. A poll needs one clear question, and an image needs a line short enough to read in one glance. Video is spoken, so the words have to sound natural out loud.
Take the idea and rewrite it for that reader and format. Use the structures you already know: the hook from lesson 2.3, the email rules from lesson 4.5, the four-part structure from lesson 4.1 compressed to fit. Keep the idea and change the words.
Here is the same idea in two channels.
On Instagram: "Your child can explain it to you, then gets it wrong in the test. Try this tonight: ask them to talk you through one question from their last paper, step by step. If they can explain the method, it was a slip. If they can't, the method needs teaching differently. Full post on our website, link in bio."
In an email: "Hi, it's Priya. A quick check you can do at home this week, which I share with every parent who asks whether their child needs tuition..." followed by the same steps in a more personal voice, and one link to the full post.
Where the channel allows it, link the shorter pieces back to the main one. The short piece gets attention. The main piece gives the depth. A reader who liked the social post and wants more can find the full answer, and your blog post gets readers long after its first month.
Some channels make linking easy, such as email and most blogs. Others limit links in posts, so you may need to point people to a link in your profile or tell them where to find the post. Check how each platform you use handles links today.
For the activity, take the blog post you wrote in module 6. Read it once looking only for parts that could stand alone, and mark them. Then choose two channels your customers actually use, and rewrite four of the parts for those channels, each one in the format and voice that channel needs.
Take your blog post from module 6 and write four shorter pieces from it for two different channels.
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