You will build a Meta or TikTok campaign ready for launch.
By now you have most of a campaign sitting in separate documents. An account plan, a working conversion event, an audience plan, six ad drafts and a checklist of mistakes. On their own they are homework. Put together in Ads Manager, they become a campaign you could launch tomorrow, and one you understand setting by setting.
This exercise brings them together. You will build a complete Meta or TikTok campaign to the draft stage, set a test budget, and have someone else check it before anything goes live. Allow about forty minutes for the build and a few more for the review.
Open the five pieces side by side before you open the ad manager:
your account plan from lesson 2.4, Plan your account structure the tracking note and test screenshot from lesson 3.4, Install and test your tracking your audience plan from lesson 4.4, Write your audience plan your feed ads and video scripts from lesson 5.5, Draft six ads for one offer, with the creative made the four checks from lesson 6.4, Mistakes that waste a first budget
If one is missing, finish it first. Building without the plan is how you end up making decisions screen by screen, which is what this course has been steering you away from.
A first campaign is a test. Its job is to tell you whether this offer, audience and creative can produce results at a cost that works, and to give the platform its first conversion data. Some first tests lose money. That is normal, and the budget should be sized so that losing it would be disappointing but harmless.
Two questions set it. What can the business afford to spend on learning this month without strain? And roughly how many results would you need to see before you could judge the campaign? Lesson 8.1, Start from what a customer is worth, and lesson 8.4, Write your budget and bidding plan, turn that second question into numbers. For now, write down a figure, the number of days it will run, and the date you will first look at results.
Build the campaign in Ads Manager on Meta, as lesson 6.2 described, or in TikTok Ads Manager, as lesson 6.3 described. Enter each decision from your documents: objective, budget approach, conversion event, locations and limits, audiences and exclusions, placements, and the ads with their landing pages.
Name the campaign, each ad set or ad group, and each ad using your naming pattern from lesson 2.3, Keep the structure simple enough to read. Set an end date or a spending limit so the test cannot run past its budget. Check every placement preview.
Then save it as a draft, without publishing.
Ask someone else to review the draft against the four checks: built in the ad manager, objective and event match the goal, locations and placements exactly as intended, and a review date set. A business partner, a colleague or a friend who runs ads will do. If you work alone, wait a day and review it yourself as if someone else had built it.
Ask them to click every link and open every landing page on a phone. Most of the errors reviewers find are small: a link to the wrong page, a missing exclusion, a typo in a headline. Each is cheap to fix now and expensive to discover after a week of spend.
Farah built her campaign on Meta from her plan in lesson 2.4. One sales campaign with a shared budget, optimising for purchases from her tested pixel. Two ad sets, women starting their first office job and women returning to work, both limited to Singapore. Three ads in each, from her drafts, sending clicks to the matching collection pages. Placements limited to Facebook and Instagram feeds, Stories and Reels.
Her test budget was an example S$30 a day for 14 days, S$420 in total, an amount she had decided she could lose without worrying about stock orders that month. She set the campaign to end after 14 days and wrote her first review date as day 8.
She asked a friend who manages ads for a small cafe chain to look it over. He found two problems. One ad set had picked up the location option for people recently in Singapore as well as those living there, which would have included tourists. And an exclusion of past buyers had been added to one ad set but not the other. She fixed both and saved the draft.
When you are done, you have a complete campaign saved as a draft, every name following your pattern, a test budget written down with its duration and first review date, and a reviewer's sign-off against the four checks, or your own next-day review. It is ready to launch, and the final project in lesson 9.5, Launch and review a tracked test campaign, is where you will launch it.
Set aside the time and build it now. The activity below asks for the full campaign at draft stage, reviewed against the checklist before launch.
Build a complete Meta or TikTok campaign to draft stage and get it reviewed against the checklist before you launch.
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