You will be able to structure a page so its main topic and subtopics are obvious to a reader and to Google.
Open a service page on your phone and scroll without reading. What do you see? On many small business sites, the answer is a large photo, a welcome paragraph about the owner's passion, then a block of text with no breaks until the contact form. A parent who wanted to know whether the centre teaches P5 and where it is has to read everything to find out, and most will not.
A page's structure does two jobs at once. It lets a reader find what they need without reading every word, and it helps Google work out the page's main topic and what each part covers. This lesson is about that structure. The writing itself, choosing words and making sentences people finish, is covered in Content and copywriting that people read.
Headings are the larger lines of text that label each part of a page. Behind the scenes, website builders mark them as levels: a main heading, usually called the H1, and subheadings beneath it.
Give each page one clear main heading that says what the page is about. On Priya's new P5 page that might be "P5 maths tuition in Tampines". It can match the title from lesson 3.1, Title links and snippets, or say the same thing in slightly different words. A main heading that says "Welcome" or "Our story" tells neither a parent nor Google anything useful.
Under it, use subheadings that describe each section plainly. Think about the order a reader needs. A parent comparing centres probably wants to know, roughly in this order, what is taught, how classes run, who teaches, where and when, what it costs or how to find out, and how to start. Subheadings that follow those questions, such as "What we cover in P5" or "Class times and location", let a reader jump straight to their concern.
Google's documentation encourages headings that help readers understand the structure of a page. It does not say a page needs a set number of headings or a particular pattern. Use them where there is a real change of topic, and write them so a person scanning only the headings gets the outline of the page.
Lesson 1.2, What Google says its ranking systems look at, explained that relevance starts with the words on the page. If your main search is "P5 maths tuition Tampines", the page should say P5, maths, tuition and Tampines, in sentences where they fit. If parents also search "primary 5 maths tutor", it helps to use those words somewhere too, so the page matches the way different people put the same question.
Related terms help in a quieter way. A page about P5 maths that mentions fractions, ratio, percentage, problem sums and the PSLE reads like a page written by someone who teaches the subject. You do not need a tool to find these. They are the words you use when you explain your work to a parent.
The test is whether the words read naturally. If a sentence only exists to fit in a search phrase, cut it. Lesson 1.4, What gets a site demoted or removed, covered why keyword stuffing is a breach of Google's spam policies, and parents notice it long before any algorithm does.
Readers arrive from Google with a question. If the first screen of your page does not show them they are in the right place, many will press back and choose another result.
So put the most important information early. The first paragraph under the main heading should confirm what the page offers and for whom. For Priya, something like: "Small-group P5 maths classes at our Tampines centre, for children who find problem sums hard or want to stretch further before the PSLE. Classes run on weekday evenings and Saturday mornings." Everything else on the page supports that opening.
This matters even more on a phone, where the first screen holds only a few lines. A long welcome message or a large decorative image can push the answer below the point where people decide to stay.
Here is the heading structure Priya drafted for her P5 page.
Main heading: P5 maths tuition in Tampines What we cover in P5 maths How a class runs, and how you see progress Who teaches Class times, location and fees Book a trial lesson
Under the main heading sits her two-sentence opening. The main search appears in the heading and the opening. "Primary 5" and "problem sums" appear naturally in the first section, and "PSLE" appears where she explains why P5 is a hard year. A parent can scan the six lines and know whether to read on.
Take one of your priority pages and do the same. Write its headings in order, as a plain list, before changing anything on the site. Then check where the main search and two related terms appear, as the activity below asks.
Outline the heading structure of one priority page and check that the main search and two related terms appear naturally.
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