You will audit one priority page against the on-page checklist and make the fixes.
You have now seen every on-page element one at a time. The trouble with learning them separately is that real pages fail in clusters. A page with a title that says "Home" often also has no main heading, an opening paragraph about the founder and photos with no alt text. Fixing one element and leaving the others rarely moves anything.
This exercise puts the module together. Over about forty minutes you take one priority page from your keyword map, check it against a single list, make the fixes, ask Google to recrawl it and record what you did.
Pick the page that sits at priority 1 on your keyword map, as long as it already exists. If your top priority is a page you still need to build, take the highest-priority existing page instead. Open three things side by side: the live page on your phone, the page editor in your website builder, and your keyword map row for that page so you can see its main search and intent.
Start a new tab in your spreadsheet called SEO log. It needs three columns: date, page, and what changed. Every change you make from now on goes in here, in this module and in every module after it.
Go down the list below in order. For each item, write "fine" or a short note of what needs fixing. Do not fix anything yet; finish the list first, so you can see the whole picture.
Title: unique, describes the page, main search near the start, brand at the end, no stuffing (lesson 3.1) Meta description: accurate summary with the facts a searcher wants before clicking (lesson 3.1) Main heading: one clear heading that says what the page is about (lesson 3.2) Subheadings: plain, in the order a reader needs (lesson 3.2) First paragraph: confirms what the page offers and for whom, with the main search used naturally (lesson 3.2) Internal links in: at least three descriptive links from related pages, and the page reachable from the menu or a closely related page (lesson 3.3) Internal links out: links to the next pages a reader would want, with descriptive anchor text (lesson 3.3) Images: accurate alt text, nothing stuffed (lesson 3.3) URL: readable; if it is not, note it but leave it for now (lesson 3.3) Structured data: a suitable type, matching visible content, passing the Rich Results Test (lesson 3.4)
Then step back and ask the most important question, which is not on the list because it covers everything on it: does this page answer the intent recorded in your keyword map? If the map says commercial and the page is a long story about how the business started, with no way to compare or act, write that down too, because the individual fixes will only help a little until it is solved.
Now fix what you found, starting with the intent problem if there is one, then the title, heading and opening, then links, images and structured data. Leave the URL alone unless the address is truly unusable. Changing it means a redirect, which you will handle properly in lesson 4.4, Moves, redirects and broken pages.
When the page is updated and published, open Google Search Console and paste the page address into the URL Inspection bar at the top. If you have not set up Search Console yet, lesson 9.1, Set up and verify your site, walks you through it, and you can come back to this step afterwards. URL Inspection shows what Google last knew about the page. Choose the option to request indexing. This asks Google to recrawl the page. It does not guarantee when that happens, or that the page will rank differently, but it puts the updated version in the queue.
Priya audited her homepage, the priority 2 page targeting "maths tuition Tampines". Her notes found the title still said "Home" and there was no meta description at all. The main heading read "Welcome to our family", and the first paragraph told how she started teaching without mentioning Tampines or any level. Only two internal links pointed to the page, both in the footer, and none of the six images had alt text. There was no structured data. Subheadings, outgoing links and the URL were fine. The biggest problem was intent: the cluster was commercial, but the page offered no way to compare levels or book a class.
Her fixes: a new title and description, a main heading of "Maths tuition in Tampines for P3 to P6", a new opening saying what she teaches and where, a short section linking to each level's page and alt text on all six images. She added LocalBusiness markup, checked it in the Rich Results Test and then requested indexing in Search Console.
Her log entry read: "14 March, homepage: new title, description, H1 and opening; level links added; alt text on 6 images; LocalBusiness JSON-LD added and tested; indexing requested." The date is an example.
Changes in search take weeks to show and often arrive mixed together. Without dates, you cannot tell whether a rise in clicks came from your new title, a competitor closing or a seasonal rush before the PSLE. With a dated log, you can line up movements in Search Console, which you will read in module 9, with the specific changes that came before them.
Open your priority page now, work down the checklist and record each finding before you change anything, as the activity below sets out.
Complete the on-page checklist for one priority page, make the fixes, request indexing and log the date and changes in your SEO log.
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