You will be able to structure a page so its key facts can be lifted and quoted accurately.
Ask an assistant "how far ahead should I order a custom birthday cake in Singapore?" and look at what it quotes. The passages it lifts tend to be short and plain: a sentence or two that answers the question directly, often sitting under a heading that asks it. The pages that lose out often contain the same information, buried in the fourth paragraph of a story about the baker's first cake, or written on a menu image the assistant cannot read.
This lesson is about writing so your answer can be found, lifted and quoted accurately. It builds on the structure work in lesson 3.2, Headings, body copy and the words people use, and nothing in it is a trick. Everything here also makes the page easier for a person in a hurry.
When a section answers a question people ask, make the heading that question, or something very close to it, in the reader's words. Then answer it plainly in the first sentence or two beneath, before any background, examples or caveats.
Mei Ling's ordering page used to have a heading "Planning ahead" followed by a paragraph that began with how busy the festive season gets. The answer, about two weeks for most designs, appeared at the end. Rewritten, the heading reads "How far ahead should I order a custom cake?" and the first sentence says: "For most designs, order at least two weeks before your date; for tiered or sculpted cakes, or any date near Hari Raya, Deepavali, Christmas or Chinese New Year, allow four weeks." The detail and the reasons follow.
That opening sentence works on its own. If an assistant quotes only it, the reader still gets a correct, complete answer. A passage that only makes sense with the paragraph before it, such as "As mentioned, it depends", cannot be quoted usefully. Read each opening sentence on its own and ask whether it still makes sense. If it leans on "this", "it" or "as above", rewrite it so it names what it means.
Lesson 8.2, How other AI assistants find and cite sources, explained that assistants retrieve pages and then summarise them. A short, self-contained answer under a matching heading is about the easiest thing to retrieve and summarise correctly.
Assistants, and search engines, read text far more reliably than images. Prices on a menu photo, a timetable in an image, a key figure inside a PDF brochure, or facts that appear only in a video can be missed or misread. Put the facts that matter in ordinary text on the page. Keep the image if it helps people, and put the information in text as well.
When you use a figure, name where it comes from. "According to the CPF Board, the current contribution rates are listed on its website" is the kind of sentence a financial adviser can write without quoting a number that will change. Where you do give a number, say whose it is and when. Mei Ling might write, with an example figure from her own books: "In our own records for last year, about half of custom cake orders came in less than two weeks ahead." A named source makes the passage more trustworthy to readers, and it lets an assistant attribute the fact accurately rather than presenting it as general truth.
Be careful with figures that change, as the fact rules in this course require. A page that says "the current rate is" and was last checked two years ago gets quoted with the old rate.
An assistant that finds your business on several pages has to work out that they are all the same business. Use your business name, location and services consistently across your website, your Google Business Profile, directories and social media pages, as lesson 7.2, Set up and complete your business profile, set out for name, address and phone number.
If your site calls you "MLB Cakes", your profile says "Mei Ling's Bakes" and a directory lists "Mei Ling Home Bakery Punggol", you are making it harder for anyone, person or machine, to connect them. Pick one name and use it everywhere. Describe your main services in the same words across pages too, so a question about "custom birthday cakes in Punggol" matches what every source says about you.
Most questions have many pages giving the same general answer. When ten pages say "order two weeks ahead", an assistant has no particular reason to cite yours. When yours adds your own experience, it has something to cite that it cannot find elsewhere.
Lesson 5.2, Add what the current results are missing, covered original information and first-hand detail. They matter here for the same reason: a specific example from your work, a figure from your own records with its source stated, or a clear explanation of a local detail, such as how festive periods affect ordering in Singapore, makes your page the natural source for that point.
Pick one section of a priority page that answers a question customers ask. Rewrite the heading as the question in their words. Write a two-sentence answer that stands on its own and names the source of any figure. Then keep the detail and examples beneath. The activity below asks you to do exactly that for one section.
Rewrite one section of a priority page so the question is a heading and the answer is a self-contained two-sentence passage with a named source.
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