You will be able to produce a 30-day posting calendar linked to your pillars and backlog.
Open your diary now and choose the date your 30 days will start. Then decide where the calendar will live: a spreadsheet, a calendar app, a notes page or a printed sheet on the wall. Pick the one you will actually open on a posting day.
You already have pillars, a backlog of ideas, a method for hooks and scripts, a finished video and a posting rhythm you can keep. You still need a plan that sets what goes out on which day. Without one, each posting day starts with "what should I post today", and the answer tends to be whatever is easiest instead of what the plan needs. This calendar is the plan you will run in Lesson 9.4, Your 30-day content sprint. It works the same way as the calendar in the Content and copywriting course, lesson 9.4, Build your 30-day content calendar, but this one is focused on short video.
If you are using a sheet, give it these columns: date, day, pillar, idea, format, hook, script status, posted, and notes for what happened. Fill the date column with the 30 days that follow your start date. Then mark your posting days using the rhythm you chose in Lesson 6.3, Pick a posting rhythm you can keep for six months.
Priya runs a tuition centre with Saturday classes and makes videos aimed at parents. She posts on Tuesdays and Fridays. Over 30 days that gives her eight or nine posting days, depending on which weekday she starts on.
For each posting slot, choose in this order. Pick the pillar first, then an idea from that pillar in your backlog, then the format from Lesson 4.3. Write all three in the row.
Spread your pillars so no single pillar dominates the month. Lesson 2.3 suggested that teaching, proof and people pillars should all appear. Avoid running the same pillar three times in a row.
The first two weeks of Priya's calendar look like this. The first Tuesday is the teaching pillar, with the idea "the two-minute check after homework" in a hands and paper format. That Friday is proof: "how one student learned to check her working", talking to camera. The next Tuesday is opinions: "why I tell some parents to stop buying assessment books", as text on screen. The second Friday is people: "what a Saturday class looks like", as b-roll with voice-over.
Choose ideas you can realistically make in the time you have. If an idea needs a customer's permission, a special location, or a prop you won't have that week, such as a cake you are not baking that week, put it later in the month or leave it in the backlog.
A batching session is a booked block of time in which you script, film and edit the videos for the coming week or fortnight. Book one session a week, or one a fortnight if you post less often. Put it in your diary as a real appointment with a time and a place, the same way you would book a client.
Priya books Sunday afternoons for scripting and Monday mornings, before the centre opens, for filming and editing. If she loses a Monday, she falls back on two finished videos from the week before.
Use the script status column to track each video. Script status is the stage a video has reached: idea, scripted, filmed or edited. Looking down that column shows you at a glance whether you are ahead or behind.
Do not fill every slot. Keep one open slot each week, left unfilled on purpose for comment replies and timely topics. Reply videos that answer questions from comments, described in Lesson 4.3, are often among the most useful posts you make, and you cannot plan them a month ahead. Timely topics include results day, a public holiday that affects delivery, or a question a dozen parents asked you this week. If nothing comes up, use a strong idea from your backlog.
Decide what you will measure before you start, so you don't end up choosing whichever number looks good at the end. Keep the list short:
average watch time per video saves and shares profile visits enquiries or messages that came from social
Module nine shows you how to read and compare these measures. For now, write them in a short note beside your calendar and add one sentence on what you hope to learn, for example which pillar leads to the most messages.
Now build yours: fill your 30-day calendar with dates, pillars, ideas and formats, and book your batching sessions in your diary.
Fill in a 30-day calendar with dates, pillars, ideas and formats, then book your batching sessions in your diary.
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