You will be able to move interested commenters into a direct conversation without being pushy.
Under one of Mei Ling's videos, someone writes "How much is this one?" Under another, "Do you deliver to Bukit Batok?" Under a third, "Can you do this in a smaller size for 10 people?" Each of these looks like a simple question. Each one is also a person who has moved from watching to considering buying, and is waiting to see what happens next.
Many businesses handle these badly in one of two ways. They reply "DM" and nothing else, which feels cold and makes the viewer do the work. Or they pounce with a hard sell, which feels pushy. This lesson shows a middle path.
A buying signal is a comment or message that shows someone is thinking about buying. The most common are questions about price, availability, delivery, sizes, timing and how something works in their situation.
"How much?" "Is this available for next Saturday?" "Do you ship to Malaysia?" "Would this work for a 10-year-old who's weak in fractions?" "Does it come in a longer length?" Each of these is a different person at the comparing stage, to borrow from the buying stages in Sales foundations, if you have taken it.
Signals are not always questions. "I need this for my daughter's party" or "Been looking for a blouse like this for ages" are just as strong. Train yourself to notice them, because they are easy to miss among the compliments.
Answer the part of the question that is useful to everyone, in public, then invite the person to message you for the details that are specific to them.
For "How much is this one?", Mei Ling replies: "Our starting prices for cakes like this are in our bio, and the final price depends on size and design. Message us your date and how many people, and we'll give you an exact quote." For "Do you deliver to Bukit Batok?", she replies: "Yes, we deliver islandwide. Message us your date and we'll confirm the slot and the delivery fee."
This does three things. The person who asked gets a real answer straight away. Everyone else reading the comments with the same question gets it too. And the invitation to message comes with a reason: they will get something specific in return.
Avoid replying only "DM" or "PM for price". Some people take it as a sign that the price is embarrassing, and some simply will not bother.
When the person messages you, answer their question first. If they asked about price for 10 people next Saturday, the first message should give them the price, or the range and what decides it, and whether next Saturday is possible. Do not open with a menu, a long introduction or a request for their phone number.
Then ask one question back that moves things forward. "What theme is the party?" "Would you like it delivered or will you collect?" "Which topic is she finding hardest?" One question is easy to answer. Five questions in a row feel like a form.
Keep the tone of a helpful shop assistant: answer, ask, and let the customer set the pace. If they go quiet, one polite follow-up a day or two later is fine. More than that starts to feel like pressure.
Priya's first reply to a parent asking about P5 classes, as an example, gave the class times and the trial lesson arrangement in two sentences, then asked: "Is there a topic your son is finding especially hard right now?" The parent replied with a paragraph, and booked a trial.
If you do not count it, you will never know whether social media is bringing in customers or just views. Keep a simple log of every conversation that starts from social: the date, the platform, the post it came from if you know, what they asked, and whether it became a sale.
You do not need anything complicated. A note on your phone or a few columns in a sheet is enough. After a month, you will see which posts and which platforms start real conversations. After three, you can judge whether the time you spend on social is paying back.
Mei Ling's log showed something she had not expected. Her party-planning videos brought far more messages than her finished-cake videos, even though the finished cakes got more likes. That changed what she made next. Module nine shows how to use a log like this alongside your analytics.
In the activity you will write reply templates for three buying-signal comments, plus the first direct message you would send for each.
Write reply templates for three buying-signal comments and the first direct message you would send for each.
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