Run 30 days of posting from your plan, then review the results.
Mei Ling sells cakes. She ran her 30-day sprint in the four weeks before the June school holidays. She posted nine videos and used two open slots for reply videos answering questions about eggless cakes. She logged eleven conversations that started on social, and four of those became orders.
Now you do the same for a real business. It can be your own, or one you have permission to post for. During the course you have built a platform choice, pillars and a backlog, hooks and scripts, a finished video, a calendar, a community playbook, a creator plan and a review method. This project uses all of them for 30 days. After that, you review the month and plan the next one.
Thirty days is long enough to post a meaningful number of videos and see patterns in the results. It is also short enough that you can keep going through the dip. That is the slump that usually comes in the second or third week, when the novelty has worn off and views have not yet grown. When it comes, keep posting on schedule. The aim is a month of steady, deliberate posting and an honest review, whatever the view counts turn out to be.
Post from the calendar you built in Lesson 6.4, "Build your 30-day posting calendar", on the days it sets and in the batches you already booked. Every video gets the full method:
a hook whose picture, text and spoken line all say one thing a script with a setup, a payoff and one next step clean light and sound an edit that starts on the hook corrected captions a titled cover a post caption that adds something a few accurate hashtags
Your calendar has one open slot each week. It is kept for a reply to a comment or for a timely topic, and you should use it that way. Mei Ling used two of hers for the reply videos about eggless cakes.
If you lose a batching day, post from videos you have already finished so you don't skip a slot. If you run out of finished videos, post a simpler format, such as text on screen, so that something still goes up on the scheduled day.
Run the community playbook from Lesson 7.4 every day. Clear comments and messages at the times it sets. Reply soon after each post goes up, ask follow-up questions, and pin a useful comment where it helps. When someone asks a buying question, move it to direct messages using the public-then-private approach from Lesson 7.3.
Log every conversation that starts on social on the same day, while you still remember it clearly. For each one, record the date, the platform, the post that started it (if you know it), what the person asked, and whether it led to a sale. At the end of the month, this conversation log is the most useful thing you will have. Mei Ling's log is where her figures came from: eleven conversations and four orders.
On day 31, use the method from Lesson 9.3, "Run a monthly content review", and fill in the monthly review sheet for every post. Name your top three and bottom three posts, and give a reason for each. Write three decisions: what you will keep, what you will change and what you will stop. Add the month's totals from your conversation log, so the sheet shows how many enquiries and sales came from social.
Then reread the note you wrote in Lesson 6.4 before the sprint, about what you would measure and what you hoped to learn. Check whether you learned it. If you didn't, write down what you will change so that you learn it next month.
A strong submission does not need impressive numbers. A small account in its first month usually has small numbers, and that is expected. A strong submission shows steady posting on the rhythm you chose, reviews that are honest about what did not work, and decisions that follow from the evidence. That habit is what improves an account month after month.
Keep the plan to one page. Start with your three decisions and what each one means for the calendar, including any pillar that grows, shrinks or goes. Next, state the one test you will run next month. It should change a single thing, as Lesson 9.2 showed. Then say whether your posting rhythm held. If it slipped, write the adjustment that will make it hold next month.
Finally, look again at the secondary platform you chose in Lesson 1.4, "Choose your platforms and write down why". Do this especially if the review date you set for it has arrived, and write in the plan what you have decided about it.
Your submission has three parts. The first is links to at least eight videos posted during the 30 days. The second is your completed review sheet, with tags, numbers, your top and bottom three, your three decisions, and the month's enquiries and sales from social. The third is your one-page plan for the next 30 days.
Run your 30-day calendar, then submit the posts, your review sheet and a one-page plan for the next month.
Run your 30-day calendar. Then hand in the posts, your review sheet and a one-page plan for the next month.
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