You will run 30 days of posting from your plan and review the results.
You have spent this course building pieces: a platform choice, pillars and a backlog, hooks and scripts, a finished video, a calendar, a community playbook, a creator plan and a review method. This final project puts all of them to work for 30 days on a real business, your own or one you have permission to post for.
Thirty days is long enough to post a meaningful number of videos and see patterns in the results, and short enough to keep going through the dip that usually comes in the second or third week, when the novelty wears off and the views have not yet grown.
Run 30 days of posting from the calendar you built in lesson 6.4, Build your 30-day posting calendar. Use your pillars, hooks and scripts. Run comments and messages with your playbook from lesson 7.4. Log every enquiry that starts on social. At the end, review the month with the method from lesson 9.3, Run a monthly content review, and write a one-page plan for the next 30 days.
You are aiming for a month of steady, deliberate posting and an honest review of what happened, whatever the view counts turn out to be.
Post on the days in your calendar, in the batches you booked. Follow the full method for each video: a hook with picture, text and spoken line saying one thing, a script with setup, payoff and one next step, clean light and sound, an edit that starts on the hook, corrected captions, a titled cover, a post caption that adds something, and a few accurate hashtags.
Use your open slot each week for a reply to a comment or a timely topic, as planned. If a batching day is lost, post from what is already finished rather than skipping a slot. If you run out of finished videos, post a simpler format, such as text on screen, rather than nothing.
Clear comments and messages at the times your playbook sets. Reply soon after each post goes up, ask follow-up questions, and pin a useful comment where it helps. Move buying questions to direct messages with the public-then-private approach from lesson 7.3.
Log every conversation that starts on social: the date, the platform, the post if you know it, what they asked, and whether it led to a sale. Do this the same day, while you remember. This log is the most useful thing you will have at the end of the month.
Mei Ling ran her sprint in the four weeks before the June school holidays, as an example. She posted nine videos, used two open slots for reply videos to questions about eggless cakes, and logged eleven conversations from social, four of which became orders.
On day 31, fill in your monthly review sheet for every post. Name the top three and bottom three with a reason for each. Write your three decisions: keep, change and stop. Add the month's totals from your log.
Look back at the note you wrote before you started, in lesson 6.4, about what you would measure and what you hoped to learn. Did you learn it? If not, what would you need to change to learn it next month?
Then write one page covering what you will change in the next 30 days. Start with your three decisions and what they mean for the calendar, including any pillar that grows, shrinks or goes. Then write down the one test you will run next month, changing a single thing as lesson 9.2 described, and say whether your posting rhythm held. If it slipped, write what you will adjust so that it holds next time.
This is also the place to reconsider your secondary platform from lesson 1.4, Choose your platforms and write down why, especially if the review date you set there has arrived.
You will submit three things. The posts themselves, as links to at least eight videos you posted during the 30 days. Your completed review sheet, with tags, numbers, top and bottom three, three decisions and the month's enquiries and sales from social. And your one-page plan for the next 30 days.
A strong submission does not need impressive numbers. A small account in its first month usually has small numbers, and that is expected. A strong submission shows steady posting on the rhythm you chose, reviews that are honest about what did not work, and decisions that follow from the evidence. That is the habit that improves an account month after month.
Run your 30-day calendar, then submit the posts, your review sheet and a one-page plan for the next month.
Run your 30-day calendar, then submit the posts, your review sheet and a one-page plan for the next month.
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