You will rewrite your whole profile for one target buyer and test it on a real person.
You now have three headline drafts, a plan for your about section and a list of people to ask for recommendations. Most people stop here, with the old profile still live and the new pieces sitting in a notes app. This exercise puts the whole thing up in one sitting and then tests it on a real person, which is the step almost everyone skips.
Set aside about 40 minutes. Have your notes from lessons 1.1 to 1.3 open, and keep your target buyer in mind: the one person you pictured in lesson 1.1, Buyers look you up before they reply.
Update the profile in this order: photo, banner, headline, about, featured, experience. The order follows what a buyer sees as they scroll, so the parts that get the most attention get your freshest effort.
The photo should look like the person who will turn up to the meeting. A clear, recent picture of your face, in the kind of clothes you wear to see clients, against a plain background. A phone camera and good window light are enough.
The banner is the wide strip behind your photo. It can say what you do in a few words or show where you work. Wei Ling used a plain banner with one line on it: "Booking and reminders for Singapore clinics." If your employer provides a standard banner, use it; that's simpler and often required.
Paste in the headline you chose in lesson 1.2, Headline and about section for one buyer. Then write the about section in the three parts from that lesson: the problems you see, how you help, what a first conversation looks like, followed by a plain way to reach you.
For the featured section, pin the most useful item you have, following lesson 1.3. If you have nothing yet, leave it and come back after module 2.
Experience entries are where most profiles sound like a CV. A typical one reads: "Responsible for managing key accounts in the healthcare sector. Exceeded annual targets." A buyer learns that someone was pleased with you, and nothing about what you did for anyone.
Rewrite each recent entry to say who you helped and with what. Wei Ling's current role went from "Managing clinic accounts across Singapore" to "I work with GP and dental clinics to move bookings online and cut the time front desks spend on reminder calls. Most of my clients are clinics with one to five doctors." Her older roles got one line each, written the same way.
You don't need to rewrite entries from ten years ago in detail. Focus on your current role and the one before it, because those are what a buyer reads.
Here is the part that makes the rewrite worth doing. Find someone who matches your target buyer, or comes close. A client you get on with, a friend who works in the same kind of role, a former colleague who now sits on the buying side. Send them your profile link and ask for one minute of their time.
The instructions are simple. Ask them to read the profile for about a minute, close it, and then tell you in their own words what you do and who you do it for. Don't explain anything beforehand, and don't correct them while they talk. Write down what they say as closely as you can.
Arjun asked a friend who had just collected the keys to her BTO flat. After a minute she said: "You're an insurance agent who works with couples." That was close, but she had missed the part about planning around a new home and children, which was the whole point of his headline. When he asked why, she said the about section opened with his firm's name and his qualifications, so she had skimmed it.
Compare what your reader said with what you meant. Any gap shows you where the profile isn't doing its job. Rewrite that part, and only that part.
Arjun moved his qualifications to the end of the about section and opened with the questions young couples ask him most often after buying a flat. He then asked a second person, a colleague's husband who had recently become a father, to do the same one-minute read. This time the answer was: "You help young families sort out their money when they buy a home and have kids." That matched.
If your first reader gets it right, you're done. If not, one rewrite and a second reader is usually enough. Try not to test on people who already know you well, because they fill in the gaps from memory.
At the end of this exercise you have a live profile with a new photo if you needed one, a banner, a buyer-focused headline, a three-part about section with a way to reach you, a featured item or a note to add one, and rewritten experience entries for your last two roles. You also have notes from at least one test read, and a record of what you changed because of it.
Keep that record. It's the before-and-after evidence your final project asks for, and it shows you which parts of your writing buyers skim. The activity below asks you to do the rewrite, run the test read and write down the changes.
Rewrite your profile, get a one-minute read from someone like your target buyer and record the changes you made.
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