You will be able to set a posting schedule that fits a full sales job.
Most salespeople who start posting follow the same curve. The first fortnight goes well: three or four posts a week, a few comments, a small buzz. Then quarter-end arrives, or a big deal needs closing, or a client crisis eats a week. Posting stops. A month later they feel too awkward to start again, and the profile goes quiet for good.
That curve is the main reason social selling fails, more often than bad writing or bad topics. So before you plan any posts, decide how often you will post, and pick a number you can keep when work is at its worst.
Consistency matters more than volume. A buyer who sees a useful post from you every week for three months learns that you know your field and that you're still around. A buyer who saw five posts from you in one week in March and nothing since doesn't know whether you still do this job.
So set your rhythm for your busiest month. Look back at the worst stretch of your last year: the month with the year-end rush, the product launch, the week your manager was on leave. How much time did you have spare then? That's your budget.
For most full-time salespeople, one or two posts a week is a rhythm they can keep. Wei Ling chose one post a week, every Tuesday. Arjun chose two, Tuesday and Friday, because his firm's approval process means he writes posts well ahead anyway, and both of them will be fine as long as they keep to the number they picked.
If you're unsure, start lower than you think. You can always move from one post a week to two once the habit has settled, whereas dropping from three to zero halfway through a quarter is exactly the curve you're trying to avoid.
Writing on the day you post is where most rhythms break. You sit down at 8am on Tuesday intending to post, a client calls, by evening the day has gone and the following Tuesday goes the same way.
Separate writing from posting. Block one recurring slot in your calendar each week, 45 minutes to an hour, and write all of that week's posts, or next week's, in that slot. Then posting takes two minutes on the day: open the draft, read it once, publish. LinkedIn also lets you schedule a post ahead, which removes even those two minutes.
Choose a slot that protects your selling hours. For many people that's early morning before calls start, or a Friday afternoon when buyers are winding down and meetings are rare. Wei Ling writes on Monday at 8am, before her first clinic visit. Treat the slot like a client meeting: you wouldn't cancel a client at the last minute because something more interesting came up.
The quickest way to keep a rhythm going is to stop starting from nothing. When you give a good answer in a meeting, that answer can become three things.
It can become a post. It can become a reply when someone asks a similar question in the comments of somebody else's post, which you will learn to do in module 3. And it can become an email or a WhatsApp message to an existing client who would find it useful.
Wei Ling explained to one clinic why reminders sent the evening before work better than reminders sent three days ahead. She turned that explanation into her Tuesday post, used the same points in a comment on a healthcare industry post later that week, and sent a short version to two existing clients who were still sending reminders early. One meeting answer, three uses, and none of them took more than ten minutes to adapt.
Reuse doesn't mean copying the same words everywhere. Adjust each version for where it appears and who reads it. But the thinking is done once.
You may be wondering about video, carousels and graphics, or how to grow a following. Those are real skills, and some salespeople use them well. They are also a second job. This course keeps content simple on purpose: written posts, drawn from real buyer questions, that you can produce in a weekly slot.
If you want to learn filming, editing, design and audience growth, the course Social media and short-form video covers content production in depth. Everything in this course works with plain text and a phone.
A rhythm only exists once it's in your calendar. Deciding to "post weekly" in your head lasts about as long as the fortnight of enthusiasm that started this lesson.
So the activity below asks you to do two things: choose your weekly posting rhythm, and block the recurring writing slot in your calendar now, before you close this lesson. Pick the days you'll post, pick the time you'll write, and set it to repeat for at least the next 13 weeks, which covers the 90-day plan you build in lesson 2.4, Build a 90-day content plan.
Choose your weekly posting rhythm and block a recurring writing slot in your calendar.
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