You will be able to explain why commenting is often the fastest way to be seen by the right people.
Your first few posts go out. A colleague likes one, your mother likes another, and a former classmate comments "congrats" on a post that had nothing to congratulate. None of your buyers seem to have noticed. That's normal. When you're starting out, very few people see your posts, because LinkedIn shows them mostly to people already connected to you, and most of those people are not your buyers.
There's a faster way to get in front of buyers, and it needs no audience of your own. Go where they already are, and say something useful there.
Think about where your buyers spend their time on LinkedIn. They read posts from people in their own industry: a well-known doctor who writes about running a practice, an association for clinic owners, a founder who shares lessons from building a business, a journalist who covers healthcare. Those posts often have far more readers than yours will for months.
When you leave a thoughtful comment on one of them, the people reading that post can see it. A practice manager scrolling through the comments under a popular post about clinic staffing sees Wei Ling's comment, with her name and headline beside it, among those of other people who care about the same problem. If the comment is good, some readers click through to her profile.
That's why the course puts commenting ahead of posting in its daily routine. A good comment on a popular post in your buyer's world can be seen by many of the people you want to reach. Your own post, in your first months, mostly can't.
How many people see any given comment depends on how LinkedIn decides to rank and display comments, which changes and isn't published in detail. So treat commenting as a way to put yourself where buyers are looking, without counting on any particular number of views.
Posting rewards people who have built up a following over months or years. Commenting doesn't need any of that. A comment borrows its reach from the post it sits under, so a newcomer's comment on a busy post can be seen as widely as anyone else's.
So you can start this week, with zero followers and a profile you rewrote yesterday. Arjun, the financial adviser representative, had about 300 connections when he started, mostly school friends and colleagues. Within his first week of commenting on posts by personal finance writers and parenting pages, he had profile views from people he had never met. That's his example, not a promise, but it shows how the mechanism works: the post brings the readers, and the comment brings them to you.
This is also why commenting suits people who don't enjoy writing long posts. A useful comment is two or three sentences. It takes a few minutes, and if it's good, it does some of the work a post would.
Each comment you leave puts your name, photo and headline in front of every reader who sees it. That's the reason module 1 came first. Your headline is the first thing a curious reader sees after your comment, and your profile is where they land if they click.
If Wei Ling still had her old headline, "Account manager at a health tech company," a practice manager who liked her comment would see nothing to connect it to their problem. With "I help clinics in Singapore cut no-shows with booking and reminder software," the comment and the headline tell the same story. The reader thinks, this person knows about my world, and that's a person worth following.
So before you start commenting, look at your headline once more in the small space beside a comment. Does it still make sense there? If the important words come at the end, they may be cut off.
Your list of people to follow has two halves.
The first is your buyers themselves: practice managers, clinic owners, young couples, whoever your target buyer is. Following them means their posts appear in your feed, so you can see what they're talking about and comment when you have something to add.
The second half is often more useful: the people your buyers listen to. Industry voices, associations, trade magazines, respected practitioners and local groups all count. Their posts collect comments from many of your buyers at once. For Wei Ling, that means doctors who write about running a practice, healthcare associations and a couple of journalists who cover health. For Arjun, the list has personal finance writers popular with young Singaporeans, a few parenting communities, and property commentators who cover BTO and resale flats.
You find them by looking at who your buyers already follow and engage with. Open the profiles of a few real buyers, look at their recent activity and note whose posts they comment on. The same names will keep coming up.
Start with 20 buyers and 10 voices. That's enough to make your feed useful, and small enough to keep track of. Save them somewhere you can reach quickly, such as a note on your phone or a column in your tracker, because lesson 3.3, A 15-minute daily engagement routine, starts each day from this list rather than from your general feed.
In the activity below, you will write the list of 30 names and follow all of them.
List 20 buyers and 10 people your buyers listen to, and follow all of them.
Junxiong-WFG Organisation is an authorised representative of AIA Financial Advisers Private Limited (Reg. No. 201715016G).