HeyMax is a Singapore rewards app that pays you in Max Miles when you shop, dine, take the MRT or link a card, on top of whatever your credit card already earns. The pitch from the ex-Meta founders is a free holiday a year without learning the miles game. The reality in 2026 is more mixed. Max Miles still transfer 1:1 to most airline and hotel programmes and never expire, but HeyMax cut 17 transfer partners on 1 June 2026 and launched a paid HeyMax First tier. This review covers what you actually earn, what each Max Mile is worth, who the app suits, and where the cracks are.
HeyMax works like a cashback portal, except the rebate lands as Max Miles instead of cash. The app earns commission when you buy through its merchant links or linked card offers, then passes most of that back to you. Founded in 2023, it has grown to more than 500 partner merchants across shopping, dining, transport and travel.
There are five main ways to collect. Shop With Max routes your online purchase through a tracked link at over 500 stores. Dine Out and ride or transport offers credit you for restaurant reservations and qualifying Bus and MRT taps in Singapore. Card-linked offers fire automatically once you connect an eligible Visa card. Referrals reward both sides when a friend signs up.
HeyMax says an average household spending around S$2,100 a month earns roughly 2,100 to 4,200 Max Miles monthly through the app. That is before your card's own miles, which is the whole point of stacking. If you are still choosing the card underneath, our roundup of the best miles credit cards in Singapore pairs well with HeyMax.
This is where most reviews wave their hands. Max Miles have three exits, and each is worth a different amount.
The headline exit is a 1:1 transfer to airline and hotel loyalty programmes. HeyMax lists 30-plus partners with a minimum transfer of 1,000 Max Miles, then 1 mile at a time after that. Whether 1:1 is good depends entirely on the receiving programme. Transfer to KrisFlyer and you are holding genuine miles worth roughly 1.5 to 2 cents each on a sensible redemption. Transfer to a weak programme and the same 1,000 Max Miles buy far less.
The second exit is FlyAnywhere, a fixed-rate cash redemption against any flight with no blackout dates, valued at about 1.8 cents per Max Mile (S$0.018). The third is gift cards, redeemable from 1,000 Max Miles, which works out around 1 cent per mile (1,000 Max Miles = S$10). So a Max Mile is worth roughly 1 to 1.8 cents depending on how you cash out, before any sweet-spot airline redemption.
| Redemption | Minimum | Approx. value per Max Mile | Notes |
|---|---|---|---|
| 1:1 transfer to airline/hotel | 1,000 Max Miles | Varies (best with KrisFlyer, Asia Miles) | Value depends on the receiving programme |
| FlyAnywhere (any flight) | Per booking | ~1.8 cents (S$0.018) | Fixed rate, no blackout dates |
| Gift cards | 1,000 Max Miles | ~1 cent (1,000 = S$10) | Grab, Shopee, Lazada, FairPrice and more |
HeyMax used to split partners into direct transfers and a separate Cash For Miles programme. On 1 June 2026 it ended Cash For Miles and removed 17 partners, honouring existing redemptions only through 31 May 2026. If you parked Max Miles expecting to move them to one of these, that route is gone.
The cut hit 14 airlines and 3 hotel groups, including some heavyweight names. What remains is a core of roughly 20 direct transfer partners, with three more arriving as direct transfers. For award-flight strategy on the programmes that survived, see our guide to redeeming KrisFlyer miles for SIA award flights.
Stacking is the genuine win, and it is easiest to see on a hotel booking. Say you book S$2,000 of accommodation through a HeyMax travel link offering 4 Max Miles per S$1, paid on a card earning 1.4 miles per S$1.
Your card alone earns 2,800 card miles. HeyMax adds 8,000 Max Miles on top. That single booking nets 10,800 miles combined, versus the 2,800 you would have earned card-only. The HeyMax layer roughly quadrupled the rewards on that transaction without changing what you bought or how you paid.
The catch is tracking. HeyMax only credits Max Miles when the merchant reports the sale, so the standard cashback-portal rules apply. Want to model what those extra miles are worth against simply banking the cash? Run the numbers in our cash versus investing calculator before deciding.
HeyMax First, with its waitlist opened on 15 April 2026 and launch in Q2 2026, flips the model. Instead of saving miles for years, you draw from a prepaid Miles Pool to book Business or First Class seats now, then replenish the pool through everyday HeyMax earning. You pay a refundable access fee per 10,000-mile block via PayNow, reclaimable as you earn miles back.
There is a free Silver tier and three paid tiers. The annual fee buys a cheaper per-mile rate, so the maths only works if you draw enough premium-cabin miles to beat the rate you would pay on Silver. The first 10,000 sign-ups get year-one fees waived on paid tiers. It is Singapore-only at launch, one membership per person.
Treat HeyMax First as a financing-style product for premium travel, not free miles. The access fee is real cash out the door until you earn it back, so it suits frequent flyers who will actually replenish the pool through spending they were doing anyway. If a yearly holiday is the goal, it helps to set that target in a savings goal calculator first.
| Tier | Miles Pool | Annual fee | Per-mile rate |
|---|---|---|---|
| Silver (free) | 30,000 | S$0 | S$0.030/mile |
| Gold | 100,000 | S$299 | S$0.027/mile |
| Platinum | 300,000 | S$699 | S$0.025/mile |
| Reserve | 1,000,000 | S$1,999 | S$0.023/mile |
For most Singapore spenders, the free side of HeyMax is close to a no-brainer because it stacks on rewards you already earn at no cost, with miles that never expire and no fees on transfers or gift cards. The downside is that earning is lumpy, it leans on Visa-only card linking for now, and the value of a 1:1 transfer is only as good as the airline you send it to.
The June 2026 partner cuts matter. Losing Marriott, Hilton, Hyatt, Emirates and Qantas as transfer options narrows the playbook for hotel-point and certain premium-airline collectors. If your strategy depended on those, HeyMax is weaker now than it was a year ago.
Bottom line: install it free, link a strong miles card, route big online and travel spend through it, and aim Max Miles at KrisFlyer or Asia Miles where 1:1 holds real value. Hold off on HeyMax First unless you fly premium often enough to beat the per-mile rate. For the card layer underneath, compare options in our best credit cards in Singapore guide.
The core HeyMax app is free. You earn Max Miles on shopping, dining, transport and card-linked offers with no subscription, and transfers and gift-card redemptions carry no fees. Only the optional HeyMax First membership has paid tiers, from S$299 a year.
It depends on how you redeem. Gift cards are worth about 1 cent each (1,000 Max Miles equals S$10), FlyAnywhere is a fixed rate of roughly 1.8 cents, and a 1:1 transfer to a strong programme like KrisFlyer can be worth more on a good award redemption. Aim for the route that maximises value for your trip.
Yes. On 1 June 2026 HeyMax ended its Cash For Miles programme and removed 17 partners, including Marriott Bonvoy, Hilton Honors, World of Hyatt, Emirates Skywards and Qantas Frequent Flyer. Around 20 direct transfer partners remain, with EVA Air, Philippine Airlines and Radisson Rewards being added.
No. HeyMax states that Max Miles never expire, which is unusual for a rewards currency. Note that miles you transfer out to an airline or hotel programme will then follow that programme's own expiry rules, so a transferred balance can still lapse if the partner programme has an activity requirement.
This is general financial information for Singapore, not personal financial advice. Figures change — verify current rates against the official sources above before acting. See our full disclaimer.