HeyMax review (2026): is the Max Miles app worth it for Singapore?
'Is HeyMax worth downloading?' If you already pay with a miles card, the free part is. HeyMax is a Singapore rewards app that pays you Max Miles when you shop, dine, take the MRT or link a card. You get them on top of what your card already earns. Its ex-Meta founders built it for one goal: a free holiday a year, without learning the miles game. In 2026, the picture is more mixed. Your Max Miles still move 1:1 to most airline and hotel programmes, and they never expire. But HeyMax cut 17 transfer partners on 1 June 2026, and it now sells a paid tier called HeyMax First. Here's what you earn, what a Max Mile is worth, who the app suits and where the cracks are.
What is HeyMax, and how does it pay you?
HeyMax works like a cashback site, except you're paid in Max Miles instead of cash. When you buy through its shop links or linked card offers, it earns a commission. Then it passes most of that back to you.
It started in 2023 and now has more than 500 partner shops. They cover shopping, dining, transport and travel.
So how do you collect Max Miles? There are five main ways, and the list below has each one. Some take no effort at all: once you connect an eligible Visa card, its offers credit you by themselves.
How much does it add up to? A typical household spending about S$2,100 a month earns roughly 2,100 to 4,200 Max Miles a month through the app. That's before your card's own miles, which is the whole point of stacking.
Still choosing the credit card underneath HeyMax? Our roundup of the best miles credit cards in Singapore pairs well with HeyMax.
- Shop With Max: tracked links at 500+ online shops
- Dine Out: Max Miles when you book a restaurant
- Transport: qualifying Bus and MRT taps in Singapore
- Card-linked offers: Max Miles land by themselves on eligible Visa cards
- Referrals: bonus Max Miles for you and a friend
How much is a Max Mile actually worth?
How you cash out a Max Mile decides what it's worth: roughly 1 to 1.8 cents. There are three ways out, and each pays a different amount.
The big one is a 1:1 transfer to an airline or hotel programme. Before 1 June 2026, HeyMax had 30-plus of these partners. Each transfer starts at 1,000 Max Miles, and then it goes up 1 mile at a time.
Is 1:1 a good deal? It depends on where the miles land. Send them to KrisFlyer and you're holding real miles, worth roughly 1.5 to 2 cents each on a sensible redemption. Send the same 1,000 Max Miles to a weak programme and they buy far less.
The second way out is FlyAnywhere. It's a fixed cash rate against any flight, with no blackout dates, worth about 1.8 cents a Max Mile (S$0.018).
The third is gift cards, from 1,000 Max Miles. That works out to about 1 cent a mile, since 1,000 Max Miles get you S$10. A sweet-spot airline award can push a mile's value higher than any of these.
| Redemption | Minimum | Approx. value per Max Mile | Notes |
|---|---|---|---|
| 1:1 transfer to airline/hotel | 1,000 Max Miles | Varies (best with KrisFlyer, Asia Miles) | Value depends on the receiving programme |
| FlyAnywhere (any flight) | Per booking | ~1.8 cents (S$0.018) | Fixed rate, no blackout dates |
| Gift cards | 1,000 Max Miles | ~1 cent (1,000 = S$10) | Grab, Shopee, Lazada, FairPrice and more |
What changed for transfer partners on 1 June 2026?
On 1 June 2026, HeyMax ended its Cash For Miles programme and removed 17 partners. Transfer requests made up to 31 May 2026 still went through.
Before that, HeyMax split its partners in two. Some took direct transfers, and the rest sat in the separate Cash For Miles programme.
If you'd parked Max Miles to move to one of those 17, that route is gone.
The cut took out 14 airlines and 3 hotel groups, some of them big names. What's left is a core of roughly 20 direct transfer partners, and that includes three new ones on the way.
Saving for a flight on one of the airlines that stayed? Our guide to redeeming KrisFlyer miles for SIA award flights walks you through it.
Which 17 partners went on 1 June 2026?
- Airlines: Air Canada Aeroplan, Alaska Atmos Rewards, American AAdvantage, Avianca LifeMiles, British Airways Executive Club, Emirates Skywards, Etihad Guest
- More airlines: Frontier Miles, Hainan Fortune Wings Club, Qantas Frequent Flyer, THAI Royal Orchid Plus, Turkish Miles&Smiles, United MileagePlus, Virgin Australia Velocity
- Hotels: Hilton Honors, Marriott Bonvoy, World of Hyatt
Which partners are left, and which are coming?
- Still there as direct transfers: Singapore Airlines KrisFlyer, Cathay Pacific Asia Miles, Qatar Airways Privilege Club and Air France-KLM Flying Blue, among others
- Coming as direct transfers: EVA Air Infinity MileageLands, Philippine Airlines Mabuhay Miles and Radisson Rewards
- That makes roughly 20 transfer partners after the cut
Quick maths: how much does stacking add to one booking?
On one S$2,000 hotel booking, stacking can turn 2,800 miles into 10,800.
Say you book S$2,000 of hotel stays through a HeyMax travel link paying 4 Max Miles per S$1. You pay with a card that earns 1.4 miles per S$1.
- Your card earns 1.4 miles per S$1, so S$2,000 gets you 2,800 card miles.
- HeyMax pays 4 Max Miles per S$1, so the same S$2,000 adds 8,000 Max Miles.
- Together that's 10,800 miles, against 2,800 on the card alone.
- That's nearly four times the miles, with the same booking on the same card.
Why might your Max Miles not show up?
Because HeyMax only credits Max Miles once the shop reports the sale. So the usual cashback-site rules apply, and they're below.
- Start checkout fresh from the HeyMax link, in the same browser session
- Turn off ad blockers and VPNs that strip the tracking
- Skip outside promo or coupon codes, which can void the commission
- Read each offer's terms for categories it leaves out
- Expect Max Miles to show as pending for days to weeks before they confirm
What is HeyMax First, and how does the Miles Pool work?
HeyMax First lets you fly Business or First Class now and earn the miles back later. Its waitlist opened on 15 April 2026, for a launch in Q2 2026.
Instead of saving miles for years, you draw from a prepaid Miles Pool to book the seat. Then you refill the pool with the Max Miles that you earn every day.
What does HeyMax First cost you? You pay a refundable access fee by PayNow for each 10,000-mile block, and you get it back as you earn the miles back.
There's a free Silver tier and three paid ones. The yearly fee buys a cheaper rate per mile. So a paid tier only makes sense if you draw enough premium-cabin miles to beat what you'd pay on Silver.
The first 10,000 sign-ups don't pay the first year's fee on a paid tier. At launch it's for Singapore only, with one membership per person.
So treat HeyMax First as a way to pay for premium travel over time, not as free miles. The access fee is real cash out of your account until you earn it back. It suits frequent flyers who'll refill the pool with spending they'd do anyway.
If a yearly holiday is the goal, set that target in a savings goal calculator first.
| Tier | Miles Pool | Annual fee | Per-mile rate |
|---|---|---|---|
| Silver (free) | 30,000 | S$0 | S$0.030/mile |
| Gold | 100,000 | S$299 | S$0.027/mile |
| Platinum | 300,000 | S$699 | S$0.025/mile |
| Reserve | 1,000,000 | S$1,999 | S$0.023/mile |
So, is HeyMax worth it, and who does it suit?
For most people in Singapore, the free side is worth having. It stacks on rewards you already earn, at no cost. Your Max Miles never expire, and transfers and gift cards carry no fees.
It has weak spots, though: what you earn comes in lumps, and card linking works only with Visa cards for now. A 1:1 transfer is also only as good as the airline you send it to.
The June 2026 cuts matter too. Marriott, Hilton, Hyatt, Emirates and Qantas are gone as transfer options. If you collect hotel points or fly those airlines, HeyMax does less for you than it did a year ago.
So who gets the most from it? Someone who links a strong miles card and runs big online and travel spending through the app. They send their Max Miles to KrisFlyer or Asia Miles, where 1:1 holds real value.
HeyMax First is a separate call. It only pays off if you fly premium often enough to beat the per-mile rate.
Not sure the miles beat plain cash for you? Put both through our cash versus investing calculator.
If you're still picking the card underneath, compare your options in our best credit cards in Singapore guide.
The MoneyBees take: what we'd check first
We'd check where your miles would end up before anything else. A 1:1 transfer is only worth what the airline programme on the other end pays out, and the cash-style exits sit at about 1 to 1.8 cents a mile.
The free side costs you nothing but some care with tracking, while a paid tier starts at S$299 a year in cash.
What settles it is whether you'd actually fly with one of the airlines that are still on the transfer list.
Frequently asked questions
Is HeyMax free to use in Singapore?
Yes, the core HeyMax app is free. You earn Max Miles on shopping, dining, transport and card-linked offers with no subscription. Transfers and gift cards carry no fees. Only the optional HeyMax First membership has paid tiers, from S$299 a year.
What is a Max Mile worth?
It depends on how you use it. Gift cards work out to about 1 cent each, since you get S$10 for 1,000 Max Miles. FlyAnywhere pays a fixed rate of roughly 1.8 cents. A 1:1 transfer to a strong programme like KrisFlyer can be worth more on a good award flight. Pick the route that gets you the most for your trip.
Did HeyMax remove transfer partners in 2026?
Yes. On 1 June 2026, HeyMax ended its Cash For Miles programme and removed 17 partners. They include Marriott Bonvoy, Hilton Honors, World of Hyatt, Emirates Skywards and Qantas Frequent Flyer. Around 20 direct transfer partners remain, with EVA Air, Philippine Airlines and Radisson Rewards being added.
Do Max Miles expire?
No. Max Miles never expire, which is unusual for a rewards currency. Once you move them to an airline or hotel programme, though, that programme's expiry rules apply. So a transferred balance can still lapse if the partner needs you to stay active.
Sources
- HeyMax: What are Max Miles (official)
- HeyMax Help Center: HeyMax First
- The MileLion: HeyMax ending Cash For Miles, removing 17 partners
- HeyMax: Stack Miles & Rewards (App Store)
Keep exploring
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- Best Travel Credit Cards to Book Flights and Hotels (2026)
- Best Credit Card in Singapore: How to Pick One by Your Spending
- Best Dining Rewards Credit Card Singapore (2026): Real Rates
- Asia Miles in Singapore: The 2026 Earn, Convert and Redeem Guide
- Redeem KrisFlyer Miles for SIA Award Flights: A 2026 Guide
- Savings goal calculator
- Saving vs investing calculator
- Dividend
This is general financial information for Singapore, not personal financial advice. Figures change, so verify current rates against the official sources above before acting. See our full disclaimer.
Junxiong-WFG Organisation is an authorised representative of AIA Financial Advisers Private Limited (Reg. No. 201715016G).