Produce one piece with AI help, and edit it until it passes your clarity and accuracy checks.
An AI assistant can produce a full email in seconds, but what comes back tends to read like any other business's copy, leans on words your customers would not use, and sometimes includes details that are slightly off or made up. The answer is to give the assistant better material at the start and then do the careful work on the draft yourself. You will practise that on one real short piece, in about 35 minutes. It draws on three things you have already met: what a one-line prompt produces, how to brief an AI assistant properly, and which parts of the work to keep for yourself. The finished piece should sound like you, use your customers' words and contain only facts you can confirm.
Have three things ready before you start: your writing kit, the editing checklist from lesson 7.3, and an AI assistant. Then pick something short to work on, such as one email, a set of three ad variations, or a short social post.
Farah, who runs a clothing business, is the example throughout, and her details are invented for illustration. She decided to write to past customers about a restock of her best-selling blouse.
Your brief should state who the piece is for, what it needs to achieve, how it is structured, which facts it may use, and a plain instruction to use those facts and no others. Lesson 8.2 covers each part, and the brief uses all of it. Paste in the customer phrases from your voice-of-customer file that fit this piece best, along with the matching rows from your benefit and proof sheet. Finish with a short sample of writing you like and a list of words and patterns you want the assistant to avoid.
Farah described her reader as past customers who had bought at least one blouse, and her goal as getting them to look at the restocked blouse. She gave a four-part structure and six facts, among them the sizes, the hidden placket and free exchanges on size, and pasted in four customer phrases.
Don't ask for the finished piece straight away. Request an outline, go through it to confirm the structure works, nothing is missing and the order makes sense, and correct whatever is off. With the outline settled, have the assistant write one section at a time, or ask it for several versions of the parts that carry the most weight, usually the subject line and the opening. Once her outline was right, Farah asked for three subject lines and two versions of the opening paragraph.
Copy the prompt and the raw output somewhere safe without changing a word of either, since you hand in both at the end.
Go through the raw output one line at a time, looking for the patterns from lesson 8.1: stacked adjectives, lists of three, dramatic contrasts, claims with no detail, and the favourite AI words. Replace each generic line with something from your kit, either a phrase from your voice-of-customer file or a specific detail from your benefit and proof sheet. Changing a single word inside an empty sentence leaves it empty, so when a sentence says nothing, delete it and write a new one from your kit material.
The opening of Farah's raw draft announced that her "favourite timeless essential" was back and would take the reader's "workweek wardrobe to the next level". In its place she wrote a line, built entirely from words in her kit, saying the Aisha blouse is back in all sizes, XS to 3XL, and is the one with the hidden placket, so no more safety pins between the buttons.
Mark every number, name, date, price, claim and description of the product in the draft, then confirm each one against your own records or an official source. If you can confirm a fact, keep it; if you cannot, remove it or replace it with something you can. Include the facts you believe you supplied in the brief, because the assistant may have altered them slightly along the way.
This check turned up three problems in Farah's draft. The assistant had promised free exchanges within 30 days, while her actual policy is 14, so she changed the number. It called the fabric "breathable cotton" when the blouse is a polyester blend, and she corrected that as well. It had also inserted "loved by thousands", a figure she had never counted, and she deleted the phrase.
Work through the lesson 7.3 checklist on the corrected draft: answer early, one idea per paragraph, sentence length, active voice, plain words. Read the whole piece aloud once, the way you did in lesson 6.4, and take out anything you would not say to a customer in person. Then ask yourself the question Priya's parent asked in lesson 8.3, "does this sound like me?", and rewrite by hand any part that still reads as if a computer produced it.
At the end, keep three things together: the full prompt, the raw AI output exactly as it came, and your edited, fact-checked final version. Placed next to each other, they make it clear what the assistant contributed and what you added. In Farah's case the raw output supplied the right structure and two usable subject lines, while the customers' words, the true facts and the voice came from her. Her final email ended up 40 words shorter than the raw draft, and she had checked every claim in it against her records.
For your own attempt, pick a piece you will actually send or publish this week. The fact check is easier to take seriously when real customers will read the result, and it is the step that protects you most.
Write one email, ad set or short post with AI help. Submit the prompt, the raw output and your edited version together.
Junxiong-WFG Organisation is an authorised representative of AIA Financial Advisers Private Limited (Reg. No. 201715016G).