You will turn your course outputs into portfolio pieces and pick the next course or skill for your chosen role.
When you apply for a marketing job, most of the other applicants will list the same things: social media, Canva, Google Analytics, "strong communication skills". A hiring manager reading forty of those CVs can't tell who can actually think. The candidate who attaches a one-page marketing plan, with the numbers behind it and a note on what went wrong, is the one they remember.
You already have that material. Over this course you produced a marketing audit, a customer journey map, a positioning statement, a tested value proposition, a channel scorecard, a budget sheet and a one-page plan. This exercise turns two of those into portfolio pieces and points you at what to learn next. It takes about thirty minutes.
Look through your course outputs and pick the two that best show how you make decisions. Tool skills are easy to claim and hard to judge from a CV. A plan, a tested value proposition or a journey map shows that you can work out who a business is for, what to say to them and how to measure it.
Good choices usually have three features. They involve a real business with real customers. They include something you tested or measured, such as the five-person value proposition test or the first month's numbers from your plan. And something in them changed because of what you learned.
If you are aiming at a particular role from lesson 8.1, choose pieces that match it. For a performance role, the budget sheet with your lifetime value and acquisition cost sums. For content and copy, the value proposition before and after the five conversations. For product marketing, the positioning statement. A generalist role suits the one-page plan.
If you don't have clients yet, that's fine. Work on your own side business, a family business, a friend's shop or a volunteer project counts, as long as you say so. Write "a family-run hawker stall, unpaid" or "a volunteer project for a community tuition programme" rather than letting a reader assume it was paid client work.
Being clear about this builds trust. Hiring managers know that junior candidates often lack paid clients. What they want to see is how you approached the problem. Inflating the context and then being asked about it in an interview does far more damage than an honest label.
Before you share anything, check you have permission from the business owner, and remove any customer names, phone numbers or private figures they wouldn't want public. If they are uncomfortable sharing real revenue, replace it with percentages or round numbers and say you did.
A case note is a short write-up of one piece of work, usually under 300 words, that a stranger can read in two minutes and that is built from three parts.
Start with the problem: what the business was trying to fix, in one or two sentences, with the customer named.
Then say what you did. Give the steps you took and the decisions you made, and mention an option you considered and rejected, because that shows you weighed it. Attach the piece itself.
Close with what you learned. Say what the work showed you and what surprised you or went wrong, since this part shows judgement and is often what an interviewer asks about.
Jun is a junior marketing executive who wants to move into performance marketing. He took the course using his mother's chicken rice stall in a Bedok food centre. Here is one of his case notes, with example figures:
"Problem: my mother's stall relied on walk-in lunch customers and had no way of reaching office workers nearby who wanted to pre-order. Weekday lunch sales had been flat for a year.
What I did: I mapped the journey for one customer type, office workers within a ten-minute walk, and found that people already knew the stall. The biggest gap was that they had no easy way to order ahead. I scored five channels and chose a Google Business Profile with a pre-order link to find new customers and a WhatsApp broadcast for regulars to keep them. I set a goal of 15 pre-orders a day by the end of the quarter, a budget of S$150 a month in example figures, and stop rules for a small ad test.
What I learned: the ad test brought clicks but almost no pre-orders, so I stopped it in week four, as the stop rule said. The broadcast to regulars did more than I expected. If I did it again I would start the broadcast list on day one. This is unpaid work for a family business."
Jun's second note covers his budget sheet and the lifetime value sum behind it, because that matches the role he wants.
Finally, name the next course or skill for the role you want. This course is the plan. The sibling courses each go deep on one part of it: Content and copywriting that people read, SEO and AI search, Social media and short-form video, Paid ads: Meta, Google and TikTok, Email marketing and automation, and Marketing analytics: GA4, attribution and testing. Jun chose Paid ads: Meta, Google and TikTok.
If you plan to pay for a course outside MoneyBees, SkillsFuture Credit can be used for eligible courses. Not every course qualifies, so check the SkillsFuture website for the specific course before you sign up.
Open your course outputs now and lay them side by side before you choose. The two pieces you are proudest of are not always the two that show the most thinking, so pick the ones where you can explain every decision.
Write two portfolio case notes from your course work and name the next sibling course you will take for your chosen role.
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