You will be able to write comments that add an idea, an example or a good question.
Scroll down to the comments under any popular LinkedIn post and you'll see the same pattern. "Great post." "So true." "Thanks for sharing." "Well said, 100%." A string of applause from people who may not have read past the first line. Then, every so often, someone writes a comment that makes you stop, with a story from their own work or a question you hadn't thought of, and you find yourself clicking on their name.
That second kind of comment is the one you want to write. Lesson 3.1, Comments often reach more buyers than posts, showed why commenting puts you in front of buyers. This lesson is about making sure that what they see makes them want to know more.
A comment worth reading adds something to the conversation. There are three easy ways to do it.
The first is an example from your own work. A doctor posts about how hard it is to keep the front desk staffed. Wei Ling comments: "One clinic I work with found that half their front desk calls in the morning were patients asking to reschedule. Once they let patients move appointments online, the phone got much quieter and they stopped needing a second person on the morning shift." She adds a real detail from her work, and every clinic manager reading it learns something.
The second is a different view. If you disagree with part of a post, or think it's true for some readers and not others, say so politely and explain why. A personal finance writer posts that everyone should pay off their housing loan as fast as possible. Arjun comments that it depends on the couple: for some, keeping more cash aside while the kids are young matters more, and he describes the question he asks clients to help them decide. There's no attack on the writer in it, only a consideration that readers may not have weighed.
The third is a good question, one that moves the talk forward. "How did you handle patients who didn't have a smartphone?" or "Did this change once your clinic grew past three doctors?" A question like that invites the writer to reply, which puts your exchange near the top of the comments.
Short comments like "great post" or "so true" add nothing, and readers know it. They also look automated, because many of them are. People use tools and services to leave generic comments at scale, and readers have learned to skip them. When your name appears beside one, it tells buyers you're one of those people.
The rule is simple: if you've got nothing to add, react to the post instead and move on. A like or a reaction is honest. A hollow comment sends the wrong signal to exactly the people you want to impress.
The fastest way to be ignored, or muted, is to pitch in someone else's comments. "Great insights. Our software solves exactly this problem. DM me for a free demo." Everybody reading knows what that is. The post's author is irritated that you used their audience to advertise, and buyers learn to scroll past your name.
Pitching in a comment also gets the order wrong. In the language of lesson 1.2 of Sales foundations, The five stages a buyer goes through, whether you are there or not, most people reading a post are at the noticing or researching stage and are a long way from comparing products, so a pitch at that point sounds like pressure. A useful comment sounds like help, and the profile behind it does the selling quietly.
So don't mention your product in comments at all. Your headline already says what you do.
Sometimes your comment gets a reply, from the author or from another reader. This is the most important moment in the whole exercise, and most people waste it by never coming back to look.
Reply to everyone who responds to your comment, whether that means answering their question, thanking them for a point or asking something back. That back-and-forth is where a conversation starts, and it's the raw material for module 4, where you'll learn how to move a public exchange into a private message.
Wei Ling's comment about rescheduling got a reply from a clinic manager in Jurong asking how patients found the online option. Wei Ling answered with two practical details and asked how the manager's clinic handled rescheduling now. They went back and forth three times in public. Two weeks later, that manager accepted her connection request with a note: "Remember our chat about rescheduling?"
Good comments get easier with practice. The first few will take you longer than you'd like, and you'll delete more than you post. That's fine.
Use the list of 30 people you built in lesson 3.1. Find recent posts from them where you have something real to add. In the activity below, you'll write five comments on real posts, each adding an example, a different view or a question.
Write five comments on real posts from your list, each adding an example, a view or a question.
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